---
title: "Which Matcha Should I Buy? A Guide by Preparation"
description: "Which matcha suits you? Decide by preparation (straight, latte, iced), read the pack properly and work out the price per serving."
url: "https://rinsumila.com/en/blog/which-matcha-to-buy"
image: "https://rinsumila.com/images/ratgeber/matcha-drei-schalen-vergleich-og-0c442ca2.jpg"
lang: "en-US"
generated: "2026-10-02T19:24:27.714Z"
source: "rinsumila.com, HTML converted to Markdown at origin"
---

[Back to the guide](https://rinsumila.com/en/blog)

![Three ceramic bowls of matcha in different shades of green, a bamboo whisk in front](https://rinsumila.com/images/ratgeber/matcha-drei-schalen-vergleich-97203f6b.jpg)

The right matcha depends above all on how you want to drink it. For latte and iced, a mild everyday matcha is enough, which you first whisk with a little water and then top up with milk. If you drink it straight with water, you taste every weakness and are better off with a finer powder. Also check whether origin, ingredients and shelf life are stated on the pack, and work out the price per serving, not the price per pack.

## First settle: straight, latte or iced

Before you compare packs, answer one question: how do you like to drink matcha best? The common question "Which brand is the best?" can almost always only be answered once it is clear what you use the powder for.

-   **Straight:** You sieve 2 g of matcha and whisk it with about 70 ml of water at approx. 75 °C to a fine foam. Here you taste the powder with no companion. A mild, round taste without bitterness and a fresh smell then matter more than with any other preparation.
-   **Latte:** Whisk 2 g of matcha with 30 ml of water (approx. 75 °C), top up with 200 ml of milk or oat drink, warm or over ice. Milk dampens fine nuances, so you don't need a premium powder, but it should be evenly fine and fresh.
-   **Iced:** The same base as for latte, just over ice. What matters is that the powder disperses evenly. You see lumps especially clearly in a cold glass, so sieve the powder beforehand.

If you don't yet know what you like, start with the preparation you know from the café. If you order a latte there, you are also better off buying a latte matcha at home.

## What matters when buying: origin, colour, information on the tin

You can check three things before buying without opening a pack.

**Origin.** Good sellers name the country and, if possible, the growing region. Matcha traditionally comes from Japan, but there is also powder from other countries. If you are specifically looking for an alternative to Japan, a clear statement of origin is the least you can demand. If it only says "made in" or nothing at all, ask.

**Colour.** Product photos show a vibrant, fresh green. A yellowish or grey-brown powder often points to age, wrong storage or lower quality. Keep in mind that photos can be edited. More telling is the description in the shop and, once you have the pack, your own look.

**Information on the tin.** This is where information separates from advertising. The telling details are origin, ingredient list (for pure matcha only ground green tea, without sugar or milk powder), fill weight, best-before date, lot or batch information and notes on preparation. Terms such as "premium", "superior" or "ceremonial" say little, by contrast. "Ceremonial" is not a protected term.

Two questions from practice belong here. Fishy or seaweedy notes can be typical of the variety, many matchas taste of umami with a slight sea note. Whether you like that is a matter of taste: then try a milder, rounder matcha. If the powder smells clearly musty or rancid, on the other hand, that is a warning sign. You throw away matcha that smells musty, is damp, clumped from moisture or visibly mouldy, and with a new pack you tell the seller about it. And if you ask for a "naturally sweet" matcha: how sweet a matcha tastes depends on variety, processing and freshness. That can only be judged straight and cannot be read from the label. Try a small pack first before you buy a large stock.

**Buying outside Europe.** Whether in Sydney, Canada or the USA: first look in local tea shops, where you can ask about origin and batch and can often look at the powder beforehand. Online, specialised shops that expressly confirm delivery to your country are an option. Include shipping costs and import charges in the price per serving before you order, consider the delivery time, and ask about origin and batch if the product page says nothing about it. If you are specifically looking for matcha that does not come from Japan, the same applies: the country of origin must be clearly named.

## What information a reputable seller gives

You recognise a good seller by the fact that it hides nothing. Pay attention to these points:

-   Legal notice (Impressum) with name, address and a quick way to get in touch, plus commercial register and VAT ID, where available
-   Designation, ingredient list, allergens and origin, where required
-   Fill weight and unit price per kg so that you can compare packs
-   Storage note before purchase; the best-before date and the batch are on the pack
-   clear preparation recommendation with grams, millilitres and temperature
-   Shipping costs and delivery time visible before paying

If proof matters to you, for example a certificate of analysis for the batch, ask the seller directly whether one exists and for which batch. An honest answer is worth more than a seal without evidence.

On the caffeine information: matcha contains caffeine. If you want to know the amount per serving, ask the seller for a figure for the specific variety. How much of it ends up in your cup also depends on how much powder you use.

## Drinking it straight: PURE 30 g

RINSUMILA PURE with 30 g is intended for the straight preparation. At 2 g per bowl, 30 g gives about 15 servings. The tin costs €39.90, the unit price is €1,330.00/kg. Per serving that is about €2.66, so considerably more than with DAILY. In return you buy a small amount for straight enjoyment and not for the daily latte.

Here is how to proceed: put 2 g through a fine sieve into the bowl, pour in 70 ml of water at approx. 75 °C and whisk to a fine foam with the bamboo whisk in short, quick movements. The water should not boil, otherwise the matcha tastes slightly bitter. If you miss sweetness, that is not a mistake in the preparation: straight, matcha tastes bitter-fresh, which has little to do with the sweetness of a latte.

## Latte and iced: DAILY 50 g

RINSUMILA DAILY with 50 g in the resealable pouch is intended for milk drinks, warm or over ice. At 2 g per serving that is about 25 servings. The pouch costs €34.90, the unit price is €698.00/kg, which works out at about €1.40 per serving. On subscription DAILY costs €31.41.

For a latte you take 2 g, whisk it with 30 ml of water at approx. 75 °C into a smooth paste and top up with 200 ml of milk or oat drink. For iced you pour the mixture over ice. If you like to sweeten, stir syrup or sugar into the milk and not into the matcha powder. That way everything disperses evenly.

Are you looking for a cheap matcha for latte? Then two things are important: a larger pack so that the price per serving falls, and an amount that you use up within a few weeks after opening. Cheap in the sense of "very low pack price" is not a good yardstick here. In shops, 30 g of Japanese matcha costs around €19 to €49. If an offer is far below this range, it is worth asking about origin and shelf life.

## If you drink more often: REFILL 100 g

If you make matcha almost daily, buy RINSUMILA REFILL with 100 g in the refill pouch for €64.90. The unit price is €649.00/kg. At 2 g per serving the pouch lasts for about 50 servings, the single serving costs about €1.30 and thus a little less than with DAILY. That only makes sense if you use up the powder within a few weeks of opening, because matcha is sensitive after opening. If you drink it less often, rather take the smaller pack.

The advantage of refilling: you have a stock if a shop can't deliver for once. Sold-out favourites are a frequent complaint, and a larger stock reduces this risk somewhat. But stock does not mean opening everything at once. Keep the powder well closed, cool and dark.

## What you can leave out on the first purchase

On the first purchase you need less than many guides claim.

-   **The largest pack.** Start with 30 g or 50 g until you know what you like.
-   **Several varieties at once.** One variety for your preparation is enough at first.
-   **A lot of equipment.** For latte and iced, a fine sieve and a bamboo whisk or milk frother are enough to start, plus a glass or a cup. For straight, a bowl is added. If you want matcha and accessories in one package: the [START RITUAL](https://rinsumila.com/en/products/start-ritual) for €80.90 contains DAILY 50 g, bamboo whisk (Chasen), bamboo spoon (Chashaku) and sieve, but no bowl.
-   **Comparisons by brand reputation.** Whether a name is well known says little about whether you like the matcha. Preparation, freshness and price per serving are what matter.

If you are not satisfied after buying, you should first check the preparation: water temperature, amount, sieve. That is usually where the cause of bitterness and lumps lies, not in the powder.

## Frequently asked questions

### What is good matcha?

Good matcha smells fresh and grassy-green, has a lively green colour, a very fine powder and tastes round rather than bitter. On top come clear statements on origin, ingredients and shelf life. Good quality is above all what you can check on the pack and in the cup, not a name on the label.

### Which matcha sellers are the best?

There is no seller that is the best for everyone. Look for one that discloses origin, ingredients, unit price and shelf life and answers your questions. Read several product pages and compare the price per serving, not just the pack price.

### Where is the best place to buy good matcha brands?

Most easily from online shops or tea houses that specialise in matcha and state origin and shelf life. That also applies in Germany: the selection in shops is often small, online you find considerably more. In drugstores and marketplaces the information is often missing, so a close look at the label is worthwhile there. When ordering from abroad, pay attention to shipping costs and customs.

### What is the best value for money in good matcha?

Work out the price per serving: pack price divided by the number of servings at 2 g. With DAILY that is €34.90 for about 25 servings, so around €1.40. To compare different pack sizes, the unit price per kg helps, which shops must state next to the price, for DAILY €698.00/kg, for REFILL €649.00/kg. Larger packs are usually cheaper per serving, but only pay off if you use them up in time. Also compare shipping costs: within Germany shipping costs €4.90, from €49 it is waived.

### Which matcha is the best for the beginning?

Start with a small pack of mild matcha to try in a latte or with water. Decide by the preparation you prefer: PURE for straight, DAILY for latte and iced. You can add accessories step by step.

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